Selling a fitness, sports or recreation business.
From a sports training facility in California to pickleball clubs and boutique fitness franchises, I help owners present the membership numbers buyers care about and navigate leases and franchise approvals.
The questions every buyer will ask.
Recurring memberships
Monthly dues, autopay, contracts and how much revenue renews without the owner selling it every month.
Retention and churn
Member tenure, cancellation rates and seasonality. A stable base is worth far more than a big January.
Coaches and staff
Head coaches and instructors who stay with the business, and programs that do not depend on one personality.
Lease and facility
Remaining lease term, renewal options, assignment rights and build out condition. The lease can make or break the deal.
Programs and capacity
Classes, leagues, camps, events and court or lane utilization, with room to grow.
Equipment and franchise
An equipment list in good condition and, for franchises, the franchisor approval and transfer requirements.
The lease and the membership data come first.
Buyers and lenders want to see clean membership reports and a lease that will transfer on workable terms. Getting your landlord and, if needed, your franchisor involved early keeps the deal on schedule.
How are gyms and studios valued?
Most are valued on SDE, with multiples driven by recurring revenue, retention, lease security and growth. Franchise resales also depend on territory and the remaining term of the agreement.
What do buyers want to see?
Twelve to twenty four months of membership and revenue reports, churn by month, staff roster and pay, the lease and an equipment list.
Do you work with pickleball and racquet clubs?
Yes. I understand court utilization, leagues, memberships and events revenue.
Today's buyers in this industry.
Fitness businesses attract owner operators, multi unit franchisees and investors looking for community driven recurring revenue. SBA financing is common, so clean books and a strong lease matter.
Free saleability assessment
See your likely value range, how buyers will read your numbers and what to fix first. Confidential and free.
Ready for your next era?
Every great transition starts with a conversation. Book a confidential call and leave with a clear picture of where you stand and what comes next. No cost, no obligation.
