Selling your home care business? Start with someone who has done it.
I'm Max. I bought a senior care business, ran it for six years and sold it. Now I help owners sell theirs, whether that is home care or another kind of business, and you pay nothing until it sells.
I have sat in every seat at the table.
I have been the buyer, the owner and the seller. Press play and I will tell you why I do this work, and what it feels like to hand over something you built.
What brings you here?
Most people who find me are in one of three places. Selling is where I spend most of my time.
I want to sell my business
We start with what it is really worth. Then I take it to qualified buyers quietly while you keep running it. You pay me only if it sells.
- A straight answer on value
- Buyers found under NDA, so your staff and customers do not hear about it
- Help with offers, diligence and closing
I want to buy one
I did this myself and looked at more than 80 businesses first. I can help you skip the startup years and understand what you would really be buying.
- Work out your budget and what you want
- How SBA financing works
- See businesses that fit
I am not ready yet
That is fine. Find out what your business is worth today and what would raise that number before you ever list it.
- Free value estimator
- Free saleability assessment
- Close the gap before you sell
You get me, and a team behind me.
I work with you one on one. Behind me is Iconic: its advisors, its buyer database and its track record.
Company wide figures as published by Iconic at iconic.co. Individual results vary by business, industry and market.
Owners the Iconic team has helped sell.
$12M exit
A Southern California operator of multiple fitness studio locations with strong recurring membership revenue and a loyal member base. Acquired by a regional fitness platform committed to preserving the brand and culture.
$15M exit
A California provider of employee health education and wellness programming, serving large employer clients across multiple industries. Acquired by a national workplace health platform.
$3.7M acquisition
A Southern California manufacturer of aluminum door thresholds and architectural hardware, serving commercial construction contractors nationwide for over four decades.
$20M exit
An Iowa skincare company built around a proprietary botanical ingredient derived from the osage orange. Acquired by a national health and wellness company seeking to expand its clean beauty portfolio.
$29.5M acquisition
A Mississippi manufacturer of premium residential mailboxes with national retail distribution and a multi decade track record. Acquired by a publicly traded building products company.
$55M acquisition
A Washington State used vehicle dealership with a regional reputation for inventory depth and transparent pricing. Sold to an automotive group focused on Pacific Northwest consolidation.
Sales by the Iconic team as published by Iconic on its Seller Stories page. Iconic does not name the businesses or owners. Individual results vary by business, industry and market.
What clients say.
If you own a business and think selling is years away, do yourself a favor and talk to Max Snitkovsky now.
Before sitting down with Max, I didn't truly understand my business's real valuation potential. He has a rare gift for demystifying complex valuation models and showing you precisely what drives real enterprise value. Max walked me through the buyer's perspective, highlighting high impact adjustments that directly boost market appeal.
To my surprise, he even mapped out a realistic path to exit much sooner than I had envisioned. Max is far more than a broker. He's a true strategic partner who genuinely invests in your long term success. One conversation with him will completely shift how you see your business.
I spoke with several brokers before choosing Max, and he gave me the most confidence by far. He took the time to understand my business and my personal goals, and I never felt like just another commission check. He treated my sale like it mattered to him as much as it did to me.
Working with Max Snitkovsky was a seamless experience. From our first call on a Saturday, just a day after I reached out, to evaluating the business with the seller on Monday, his turnaround time was remarkable. Even though the business wasn't the right fit, Max was professional, responsive, and a true pleasure to work with!
Thinking about selling?
Even if it is a year or three away. Book a call and we will talk through what your business could sell for and what a sale would involve. Everything we discuss stays confidential.
