Buyer. Owner. Seller. Now your DealMaker Quarterback.
I do not come at your exit from a textbook. I have sat in every seat at the table, and that shapes how I work with you.
M&A AdvisorFrom corporate finance to owner to advisor.
I started my career in finance and accounting at manufacturers ranging from Fortune 500 companies to small local shops, then earned my MBA at UC Irvine's Paul Merage School of Business. In 2018 I set out to buy a business of my own.
I acquired a Comfort Keepers senior care agency in Los Angeles, grew revenue from under $500K to over $2M in less than six years, including through the pandemic, and sold it at a 274% increase in value. Going through that sale taught me what no textbook can: the financial side and the emotional side of letting go of something you built.
It is why I help owners think through timing, readiness and life on the other side, not just the price. And it is why I am direct about value, even when the honest answer is that a business needs work before it is ready.
Today I advise owners in California and 32 other states on valuation, exit readiness and the sale of their companies, across industries including pickleball, home care, publishing and physical therapy. I am an M&A Advisor with Iconic, which brings Wall Street expertise to Main Street businesses. I bring hands on guidance; Iconic brings the platform, the data, a national network of advisors and buyers, and a 5.2 month median time to close.
Iconic by the numbers.
I chose Iconic because owners deserve both: one advisor who knows their business personally, and a firm with the data and buyer reach to run a competitive process.
Company wide figures as published by Iconic at iconic.co. Individual results vary by business, industry and market.
What clients say.
If you own a business and think selling is years away, do yourself a favor and talk to Max Snitkovsky now.
Before sitting down with Max, I didn't truly understand my business's real valuation potential. He has a rare gift for demystifying complex valuation models and showing you precisely what drives real enterprise value. Max walked me through the buyer's perspective, highlighting high impact adjustments that directly boost market appeal.
To my surprise, he even mapped out a realistic path to exit much sooner than I had envisioned. Max is far more than a broker. He's a true strategic partner who genuinely invests in your long term success. One conversation with him will completely shift how you see your business.
I spoke with several brokers before choosing Max, and he gave me the most confidence by far. He took the time to understand my business and my personal goals, and I never felt like just another commission check. He treated my sale like it mattered to him as much as it did to me.
Working with Max Snitkovsky was a seamless experience. From our first call on a Saturday, just a day after I reached out, to evaluating the business with the seller on Monday, his turnaround time was remarkable. Even though the business wasn't the right fit, Max was professional, responsive, and a true pleasure to work with!
The values I bring to every engagement.
These are Iconic's core values, and they are the standard you can hold me to.
Integrity
If diligence surfaces a problem, you hear about it immediately, even when that is uncomfortable.
Client first
Your outcome comes first, including a warning about a high bidder who would be the wrong owner for your team.
Innovation
Data driven buyer search and modern tools, not just a local contact list.
Radical transparency
The unfiltered truth, quickly. If a buyer cools or walks, you know the same day.
Operational excellence
Accurate, polished materials and a process that runs on time.
Growth mindset
Every deal makes the next one better, for you and for the clients after you.
Community over competition
Iconic advisors share deal intelligence and best practices, so you benefit from the whole team.
Our mission
Help owners realize the value of their life's work by selling faster, more efficiently and to higher quality buyers.
What you can count on.
An exit touches every part of your world.
I work alongside the professionals who protect what matters most, and I can bring in trusted partners when value needs work before a sale.
- Wealth advisors and financial planners for life after the sale
- M&A attorneys for agreements and risk
- CPAs and tax strategists for structure and timing
- SBA lenders and capital partners for buyers
- Sales leaders, fractional CEOs and CFOs to close value gaps
- Offshore staffing partners to reduce owner dependence
Let's talk about your next era.
Every great transition starts with a conversation. Book a confidential call and leave with a clear picture of where you stand and what comes next. No cost, no obligation.
