Buyer, owner and seller. Hear why I do this work and how I help business owners prepare for their next era.
Transcript
Hi, I'm Max Snitkovsky and welcome. I know the journey you are on firsthand. I left a corporate finance career to buy a senior care business where I could help my community. It quickly became part of my life. With a great team, I grew it through the pandemic, but eventually my priorities shifted when I started a family and I made the hard decision to step away. So I've sat in every seat at the table: business buyer, owner and seller. An exit is much more than just a transaction. There's the financial side: what is my business really worth, and how do I protect what I've built? And then there's the emotional component, the one that most people overlook: letting go of something that's been part of your identity for years. I've lived both, and today as an M&A advisor with Iconic, I run a structured process to help business owners prepare for that exact moment and walk away with the strongest possible outcome. Wherever you are on your journey, you don't have to do it alone. Book a call and let's start planning your next era together.
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